Terms of Service

You must be at least 18 years of age, or the age of majority in your jurisdiction, to enter into a purchase contract. Where a user is under 18, any purchase made through their account is deemed to be made by, and contracts with, their parent or legal guardian, who accepts these Terms on the minor’s behalf.

Users aged 13–17 may use the design tools only after a parent or legal guardian confirms consent through the verification link we email them, as required by the Digital Personal Data Protection Act, 2023. For users under 18 we do not run profiling, behavioural tracking, or targeted advertising, and photo-upload features are unavailable. The Service is not available to children under 13. By using the Service you represent that the billing and shipping information you provide is accurate and belongs to you (or your parent/guardian).

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Notify us immediately at the contact address below if you suspect unauthorised access. We may suspend or terminate accounts that violate these Terms or that we reasonably believe are being used for fraud or abuse.

• Your designs. You retain ownership of original artwork you upload and of the prompts you write. You grant Sable Monarch a non-exclusive, worldwide, royalty-free licence to reproduce, modify, print, ship, and display those designs solely for the purpose of fulfilling your order and operating the Service.
• AI-generated content. Designs produced by our AI tools are the result of probabilistic models. We do not guarantee they will be unique, copyright-clear, or free of resemblance to existing works.
• Your responsibility, assented at checkout. Before any order is placed, you must affirm that you own, or have all necessary rights to, the design and any image, photograph, or content you uploaded; that it does not infringe any third party’s copyright, trademark, trade dress, or other intellectual-property right; and that you have permission to use the likeness of any identifiable person depicted. By the same act you authorise Sable Monarch to reproduce, print, ship, and display the design solely to fulfil your order, and indemnify Sable Monarch against any costs, losses, or liabilities resulting from a breach of this affirmation.
• Digitised embroidery files. Where an order involves embroidery, your artwork is converted into a machine-readable stitch file (e.g. DST). You pay a one-time digitisation fee covering a portion of that craft work; the digitised stitch file and all rights in it remain the property of Sable Monarch. We retain it so your design can be re-run on future orders at the same size with no repeat digitisation cost (a different size means re-cutting the file, for a flat resize fee shown at checkout); it is not supplied to you or any third party and is not for resale. Your ownership of the underlying artwork itself is unaffected.
• Our platform. The Sable Monarch name, logo, garment templates, code, copy, photography, and overall visual identity are the property of Artup Media Private Limited and are protected by Indian and international intellectual-property law. The “Sable Monarch” mark is the subject of a filed trademark application. You may not copy, scrape, or republish them without written permission.

You may not use the Service to generate, upload, or order designs that:

• infringe a third party's copyright, trademark, get-up (trade dress), or personality rights, including but not limited to characters, logos, or other distinctive marks of films, TV shows, anime, manga, comics, games, books, music, sports teams, brands, or organisations;
• depict a real, identifiable person (including celebrities, athletes, politicians, and creators) without their explicit written consent;
• are sexually explicit, hateful, harassing, defamatory, or threatening;
• promote violence, terrorism, illegal substances, or self-harm;
• contain personal data of another individual without consent;
• are unlawful in India or in your delivery jurisdiction.

To protect the platform and our customers, every design is reviewed by our team before it is made. An automated IP / likeness check also runs before generation, before any reference image is accepted, and again before any order is sent to print. Designs identified as referencing copyrighted characters, trademarked marks, or recognisable real people may be refused. Sable Monarch may refuse, cancel, or refund any order that does not meet this section, and may permanently suspend accounts that repeatedly attempt to circumvent these rules.

If you believe a design generated, listed, or printed by Sable Monarch infringes a copyright, trademark, trade dress, or likeness right that you control, please file a notice using the form at sablemonarch.com/ip-complaint or by emailing info@sablemonarch.com. A complete notice should identify the work you control, the material you allege is infringing, a good-faith statement that the use is not authorised, and a declaration that the information in your notice is true and that you are the rights-holder or are authorised to act on their behalf.

On receipt of a valid notice, we will acknowledge within 48 hours, halt the production of any pending orders containing the disputed material, remove the material from public-facing surfaces while we investigate, and keep a record of the notice and our response for our internal IP register. We reserve the right to forward the notice to the customer who submitted the design and to require independent verification of rights before reinstating any disputed material. Knowingly false claims may expose the complainant to liability for damages.

All prices are listed in Indian Rupees (INR). Artup Media Private Limited is presently below the GST registration threshold, so no GST is charged or collected separately and no tax invoice is issued. On pieces you design yourself, a flat processing fee (currently 2%), covering secure payment processing and order handling, is shown as its own line on the order-review screen before you pay. Sable Monarch Store pieces carry the same 2% fee, shown at checkout. Surface delivery is included; if you choose air delivery at checkout, its charge (currently ₹100 per order) is shown before payment. The total displayed at the checkout step is the final price you pay; we do not add hidden fees beyond that point. All garments are made in India (country of origin: India).

Payments are processed by our payment provider. By submitting payment information you authorise us, through our payment provider, to charge the displayed amount. We do not store full card details on our servers.

Order confirmation does not constitute acceptance. We may refuse or cancel an order in cases of suspected fraud, content-policy violation, pricing error, or stockouts of materials, and will refund any amount already collected.

Each garment is made to order. Production begins shortly after payment is confirmed. DTG and DTF print orders are dispatched in 3 to 4 days; the courier’s transit is on top and is tracked from dispatch. For embroidery orders we look at the design and email the timeline within one day of the order, with how long digitising and stitching will take. Hand-embroidered work is quoted piece by piece and carries no fixed date either; intricate work can take months, and a lehenga takes 45 to 60 days at the least. Ethnic pieces and tailored suits carry no fixed date: each is quoted after design review, and sourcing the exact cloth can take 10 to 15 days before stitching begins. See our Shipping Policy for full details on charges and timing.

Because every garment is custom-printed for you, we do not accept returns for change of mind, sizing (when within the size chart), or design preference. If a piece arrives defective or incorrect, we refund it as store credit; for DTF-printed pieces you may choose money back to your original payment instead. The full policy lives at Refund Policy.

Ethnic pieces and tailored suits are quoted pieces. A bespoke ethnic piece (Ethnic NeuroMonarch) or a tailored suit begins with an advance. The advance is a design-and-consultation fee: it pays for concept development, AI generations and consultation with our makers, which start immediately. Because the cloth for each piece is sourced to order, the full price cannot be fixed in advance — the quotation follows the advance, once the design is reviewed and the fabric is sourced. Fabrics we hold in our own stock may carry a listed price in future; until then every such piece is quoted individually.

When you accept a quotation, 60% of the quoted total is due to begin production (your advance is credited against it) and the remaining 40% is due when you approve the progress photographs, before dispatch. Once design work has begun, the advance is non-refundable if you cancel, decline the quotation, or do not respond. If we decline or are unable to fulfil your piece, the advance is refunded in full.

Store orders are paid at checkout. A piece from the Sable Monarch Store is ordered and paid for at checkout; the sale is concluded when your payment succeeds and your order confirmation is sent, at the price shown at checkout. Paid store orders follow the Refund Policy. In the rare case that online payment cannot be taken and we hold a piece for you at your request, that hold is a request, not a sale, until it is paid, and either party may withdraw it before payment with nothing owed.

Affiliate earnings are credited only after an order using your code is marked as delivered. The rate is a flat 5% of the sale value on every qualifying delivered order: the amount the buyer paid for the garments and their designs, after any discount, excluding delivery, processing and setup fees. Earnings are paid to the UPI or bank account you register and may be subject to applicable Indian tax-deducted-at-source rules.

A buyer who orders with an affiliate code gets 5% off printed (DTG and DTF) orders. It does not apply to orders that include embroidery, and it cannot be combined with another code.

• Listing. You may submit designs from your paid orders to the public NeuroMonarch by You catalogue. Every submission is reviewed (including automated IP / likeness checks) before it goes live, and we may decline or remove any listing at our discretion. Catalogue prices are set by Sable Monarch; any price you suggest is advisory only.
• Royalty. When another customer’s order using your listed design is delivered, you earn a royalty on that sale’s value: 10% for a design’s first five counted sales, and 5% from its sixth sale onward (counted per design; refunded or cancelled sales do not count).
• Hold and forfeiture. Royalties become payable 15 days after delivery of the underlying order. If that order is cancelled, refunded, or charged back during the hold, the royalty is forfeited. Payouts are made to the UPI / bank details you register and may be subject to applicable Indian tax-deducted-at-source rules.
• Ownership. You retain ownership of your listed design and grant Sable Monarch a non-exclusive licence to display, reproduce, print, and sell garments bearing it for as long as it remains listed. You may request delisting at any time; orders already placed will still be fulfilled.

AI design generations are billed in diamonds against your Sable Monarch wallet at the per-generation price displayed at the time of use. Diamonds are consumed on use and non-refundable except where required by law; promotional or bonus diamonds carry no cash value, are forfeited on account closure, and cannot be transferred or withdrawn. Wallet balances have no cash value outside the Service.

The Service is provided on an “as is” and “as available” basis. To the maximum extent permitted by law, Sable Monarch disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the AI tools will produce any specific result or that the Service will be uninterrupted or error-free.

To the maximum extent permitted by law, Sable Monarch's aggregate liability arising out of or in connection with these Terms or the Service shall not exceed the amount you paid for the order giving rise to the claim. We are not liable for indirect, incidental, special, consequential, or punitive damages.

These Terms are governed by the laws of India. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts at New Delhi, India, without prejudice to your rights under the Consumer Protection Act, 2019.

We may revise these Terms from time to time. The “Effective” date at the top reflects the most recent change. Material changes will be highlighted on the website or notified to you by email. Your continued use of the Service after a change constitutes acceptance of the revised Terms.

Questions, complaints, or notices under these Terms can be addressed to info@sablemonarch.com.